How to Save Money on PPC Advertising

How to Save Money on PPC Advertising


PPC advertising can be a bit costly. The good thing is there are different ways to save money on your PPC ads. The following are some of the tips to cut costs in your PPC marketing.

Target your ads tightly

Ad copies that aren’t properly targeted might cause you to end up losing lots of money on your campaign. Random people can click your ad, causing your ad spend to soar high. The ROI is also not good because the traffic you’re getting is not really relevant or high-converting.


Benefits of Call Tracking

Advantages of Call Traking for Your Business

Benefits of Call Tracking

Call tracking is an authentic and valuable marketing tool for businesses that depend on phone calls for clients and leads.

The following are some of the main benefits of integrating call tracking to your advertising campaign—be it online or offline.

Organic search engine traffic: Determine which landing pages are generating calls to your business.

CATEGORIES: Call Tracking


The design process must not be purely geared towards visual aesthetics. In order to come up with the kind of design that brings a positive, tangible impact to your business, a plan has to be established step by step. This is where User Experience Design (UX) comes into play. 

What Is UX Design?

UX design is a crucial part of the design process. It’s not just about the visual appeal of your site but the general experience of the user as well. UX has something to do with the design and plan of an experience and the creation of a workflow for the users of an app, website, or any piece of technology.

CATEGORIES: Web Development

Top SEM Mistakes to Avoid



Search Engine Marketing (SEM) is a broad scope that involves a lot of facets that marketers have to take into account. Increasing a website’s visibility in search engine results pages, especially through paid advertising, can be a bit tricky. That is why mistakes are inevitable, even for seasoned marketers.

The following are some of the usual SEM mistakes some marketers make and have to avoid:

Effective Ways to Build Trust on Your Website

Effective Ways to Build Trust on Your Website

You can’t go far in your online venture if your website is not worthy of customers’ trust. The level of trust that people have on your site depends on your website’s safety, security, usability, efficiency, reliability, and so on. There are certain onsite tweaks you can make to your site to make it look trustworthy.

You can get started by taking the tips below:

CATEGORIES: Web Development

The Effects of Mobile-First Index on SEO

Effects of Mobile-First Index on SEO


The Internet is constantly going through changes and advancements. While it is still Google’s intent to show users the best possible results, the methods employed have evolved over time. One of the most recent browsing developments is the way the results are indexed for mobile devices. Here are some of the effects mobile-first index may have on SEO.

The algorithm of the mobile-first index is subtly different.

It is not a good idea to make generalizations regarding the type of content that works best for a mobile-first index. One should instead focus on the search query since it is what triggers the retrieval and ranking process. There are different types of queries that will lead to different results.