Save-Money-on-PPC

PPC advertising can be a bit costly. The good thing is there are different ways to save money on your PPC ads. The following are some of the tips to cut costs in your PPC marketing.

Target your ads tightly

CATEGORIES: SEM
Benefits of Call Tracking

Call tracking is an authentic and valuable marketing tool for businesses that depend on phone calls for clients and leads.

The following are some of the main benefits of integrating call tracking to your advertising campaign—be it online or offline.

CATEGORIES: Call Tracking
user-experience

The design process must not be purely geared towards visual aesthetics. In order to come up with the kind of design that brings a positive, tangible impact to your business, a plan has to be established step by step. This is where User Experience Design (UX) comes into play. 

What Is UX Design?

CATEGORIES: Web Development
SEM-Mistakes

Search Engine Marketing (SEM) is a broad scope that involves a lot of facets that marketers have to take into account. Increasing a website’s visibility in search engine results pages, especially through paid advertising, can be a bit tricky. That is why mistakes are inevitable, even for seasoned marketers.

CATEGORIES: SEM
Effective Ways to Build Trust on Your Website

You can’t go far in your online venture if your website is not worthy of customers’ trust. The level of trust that people have on your site depends on your website’s safety, security, usability, efficiency, reliability, and so on. There are certain onsite tweaks you can make to your site to make it look trustworthy.

CATEGORIES: Web Development
Effects-Mobile-First-Index-SEO

The Internet is constantly going through changes and advancements. While it is still Google’s intent to show users the best possible results, the methods employed have evolved over time. One of the most recent browsing developments is the way the results are indexed for mobile devices. Here are some of the effects mobile-first index may have on SEO.

CATEGORIES: SEO