Today, online shopping has become the norm, and the idea of using your mobile device to purchase an item is common practice. Many are familiar with Shopify, which offers some of the most affordable plans for store owners.
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Today, online shopping has become the norm, and the idea of using your mobile device to purchase an item is common practice. Many are familiar with Shopify, which offers some of the most affordable plans for store owners.
Finding the right audiences is a requisite to having a high ROI on Google ads. No matter how great your ad is, displaying it to customers who aren’t unwilling to purchase will be a clear waste of time and money.
People need regular health check-ups to assess their well-being, so do websites. Conducting a website audit is what a check-up is to a sick person. It’s an essential tool to examine a website’s overall health and identify technical issues that negatively impact site performance. A site audit helps uncover website flaws, and is usually done before the start of a website redesign or an SEO campaign. Understanding your website’s weaknesses allows you to make the necessary changes. In doing so, website performance can be greatly improved.
The relevance of search engine optimization (SEO) today remains one of the most controversial topics among digital marketers. Some believe that the decades’ old online tactics to boost its online reach and awareness are already passé. But businesses still believe that SEO remains one of the best strategies to help build their online brand. They continue to work with reliable SEO agencies to help them develop various techniques to remain on top of the SEO rankings.
Digital marketers have debated the possible impacts of social media on SEO. Former Google executive Matt Cutts argued through a video posted in 2014 that social signals like gaining followers, liking, or retweeting posts on social media have no direct influence on the site’s SEO rankings. However, some reports claimed that it could still have some impact on the factors that can affect the rankings online.
As consumer behaviour continues to shift towards the internet, engaging in e-commerce has become a prerequisite for any business to thrive. Online stores are now the norm when it comes to buying and selling products or services.
How SEO Can Contribute to Higher Sales in Your Shopify Store