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Over the years, the demographics of mobile device users grew dramatically at a rapid pace. As early as October 2015, Google’s Search Chief Amit Singhal announced that searches on mobile devices exceeded the numbers of searches done on desktop computers, in ten (10) countries, including Japan and the United States.
Today, searcher satisfaction is the hallmark of a good SEO strategy. The key to obtaining organic high page rankings entails a deeper understanding of audience niches. Content-based SEO thrives best, when it is attuned to searcher behavior.
PPC advertising can be a bit costly. The good thing is there are different ways to save money on your PPC ads. The following are some of the tips to cut costs in your PPC marketing.
Call tracking is an authentic and valuable marketing tool for businesses that depend on phone calls for clients and leads.
The following are some of the main benefits of integrating call tracking to your advertising campaign—be it online or offline.
The design process must not be purely geared towards visual aesthetics. In order to come up with the kind of design that brings a positive, tangible impact to your business, a plan has to be established step by step. This is where User Experience Design (UX) comes into play.
Search Engine Marketing (SEM) is a broad scope that involves a lot of facets that marketers have to take into account. Increasing a website’s visibility in search engine results pages, especially through paid advertising, can be a bit tricky. That is why mistakes are inevitable, even for seasoned marketers.
How Mobile Websites Rank Higher under Google’s Mobile-First Indexing