Effective Digital Marketing

The world is reeling from the COVID-19 pandemic’s far-reaching effects. In Singapore, where confirmed coronavirus cases surged past the 15,000 mark, stern “circuit breaker” measures have been imposed. Among these are closure of non-essential establishments and restriction of access to public hotspots.

As a result, lifestyles are evolving. People stay indoors nowadays. In-person experiences drastically reduced to a minimum. Consumer behavior trends and purchasing habits are shifting, with preference for online shopping.

Mobile Indexing

Increase of Mobile Search Volume Compared to Desktop Search

Over the years, the demographics of mobile device users grew dramatically at a rapid pace. As early as October 2015, Google’s Search Chief Amit Singhal announced that searches on mobile devices exceeded the numbers of searches done on desktop computers, in ten (10) countries, including Japan and the United States.

user satisfaction

user satisfaction

Today, searcher satisfaction is the hallmark of a good SEO strategy. The key to obtaining organic high page rankings entails a deeper understanding of audience niches. Content-based SEO thrives best, when it is attuned to searcher behavior.

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Save-Money-on-PPC

PPC advertising can be a bit costly. The good thing is there are different ways to save money on your PPC ads. The following are some of the tips to cut costs in your PPC marketing.

Target your ads tightly

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Benefits of Call Tracking

Call tracking is an authentic and valuable marketing tool for businesses that depend on phone calls for clients and leads.

The following are some of the main benefits of integrating call tracking to your advertising campaign—be it online or offline.

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user-experience

The design process must not be purely geared towards visual aesthetics. In order to come up with the kind of design that brings a positive, tangible impact to your business, a plan has to be established step by step. This is where User Experience Design (UX) comes into play. 

What Is UX Design?

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