seo evolution

The relevance of using search engine optimization (SEO) to boost a website’s online rank has always been one of the hottest topics discussed by digital marketers every year. Since Google rolled out a total of 3,234 algorithm updates over the years, people always ask one particular question: Is SEO dead? However, getting a definite answer could be a futile feat.

ppc campaign

The Covid-19 pandemic has put the world on a standstill. Its far reaching effects left economies reeling. Consumer behaviours have evolved along with the changing times. Mandatory stay-at-home orders spurred online activity. But despite increased online activity, consumers are more hesitant to purchase these days. Many are online but most are unwilling to convert.

SEO Ranking

For years, Google continuously implements major updates in its algorithm to improve its search engine rankings. The search engine giant launched Core Web Vitals to help website owners measure their user experience online. It means that the sites that maintain a good user interaction will do well in the page ranking, while those with poor user experience will significantly drop in the search engine results page.

Entrepreneurs Digital Marketing

Times are rough for all industries in 2020, as the world battles an unseen enemy with the rampant spread of the coronavirus disease 2019 (COVID-19) in different parts of the globe. With millions of people worldwide infected with the potentially deadly disease, the global economy is set to suffer also from the pandemic’s implications.

ecommerce seo

eCommerce SEO refers to the organic (natural) process of making your eCommerce website rank higher on search engine results pages (SERPs). When you search for something on Google, for example “running shoes for women”, you’ll be taken to the Search Engine Results Page (SERP) which looks like this:

Website Security

At a time where cyber defenses are low due to the shift of focus to the pandemic, cybercriminals find it opportune to launch their attacks against computer networks, businesses and world organisations. Fuelled by COVID-19 fear and exacerbated by faulty website security, cybercrimes have surged as of late.