How to Save Money on PPC Advertising

Save-Money-on-PPC

PPC advertising can be a bit costly. The good thing is there are different ways to save money on your PPC ads. The following are some of the tips to cut costs in your PPC marketing.

Target your ads tightly

CATEGORIES: SEM

How Great User Experience Design (UX) Can Grow Your Business

user-experience

The design process must not be purely geared towards visual aesthetics. In order to come up with the kind of design that brings a positive, tangible impact to your business, a plan has to be established step by step. This is where User Experience Design (UX) comes into play. 

What Is UX Design?

CATEGORIES: Web Development

Top SEM Mistakes to Avoid

SEM-Mistakes

Search Engine Marketing (SEM) is a broad scope that involves a lot of facets that marketers have to take into account. Increasing a website’s visibility in search engine results pages, especially through paid advertising, can be a bit tricky. That is why mistakes are inevitable, even for seasoned marketers.

CATEGORIES: SEM

Effective Ways to Build Trust on Your Website

Effective Ways to Build Trust on Your Website

You can’t go far in your online venture if your website is not worthy of customers’ trust. The level of trust that people have on your site depends on your website’s safety, security, usability, efficiency, reliability, and so on. There are certain onsite tweaks you can make to your site to make it look trustworthy.

CATEGORIES: Web Development

How to Improve Your Website’s SEO for Voice Search

Voice Search

Voice search optimization takes search query to the next level. Your website can enjoy SEO benefits once you start optimizing it for voice search. The following easy steps are what you can do for a start:

1) Think in Conversational Phrases

Voice search manifests how we converse in full thoughts with each other since we aren’t trained to speak like a robot. Our natural speech mode is

CATEGORIES: SEO

White Hat vs Black Hat SEO

White Hat SEO Vs Black Hat SEO

What is the main difference between black hat and white hat SEO?

Definition-wise, it’s rather easy to differentiate White Hat SEO from the Black Hat approach. However, despite knowing the literal differences of the two, some websites—especially the new ones—sometimes misunderstand the context and end up using White Hat SEO techniques to the point that it becomes Black Hat. As the color suggests, black

CATEGORIES: SEO