How to Build a Good Working Relationship with Your SEM Agency

Search Engine Marketing Image

Collaborating with an SEM agency (search engine marketing agency) is like being in a marriage. It’s not always rosy. Sometimes, it works. Sometimes it does not. One thing is for sure: the client must work hand in hand with its

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How Your Google Adwords Campaign Could Go Terribly Wrong If You Manage It Yourself

SEM Wrong Geo-Location

When you enter a search into Google, the results that come out on the highlighted portion of the search results page and those with links on the right hand side are paid links by companies or individuals running a Google

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Ways to Write Remarkable Adwords Copy

If you are meeting the task of writing Adword copy with much trepidation, you are not alone. After all, with Google guidelines to strictly follow, a need for creativity that will edge out the toughest

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Unlock the Success of Your Google Adwords Landing Page

What is a landing page and why should you have one if you’re running Google Adwords? Unlike a website which has several web pages, a landing page (as the term suggests) is a single page that is designed to achieve

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8 Deadly Mistakes You could be Making on Your Google Adwords Campaign

Example of poor Adword copy 02

It’s hard to resist the temptation of managing your Google Adwords campaign by yourself. After all, there are so many PPC companies out there promising you traffic for countless of keywords. It’s hard to tell which ones really know what

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Google Adwords Strategies that are Proven to Work

Just like any form of advertising, running a Google Adwords ad can be a game of hit or miss. What’s so attractive about Google Adwords is that you can run a campaign for as low as $20.00 a day or

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