Optimizing Your E-commerce Site to Increase Conversion

E-commerce SEO

As consumer behaviour continues to shift towards the internet, engaging in e-commerce has become a prerequisite for any business to thrive. Online stores are now the norm when it comes to buying and selling products or services.

SEO 101: All You Need to Know About Backlinks

seo backlinks

You have probably heard of the term backlinks. But how much do you actually know about them, other than the fact that they are important? Read on to find out more about backlinks and how they can increase organic traffic

How New Developments Force SEO to Evolve

seo evolution

The relevance of using search engine optimization (SEO) to boost a website’s online rank has always been one of the hottest topics discussed by digital marketers every year. Since Google rolled out a total of 3,234 algorithm updates over the

Crucial Factors to Improve SEO Rankings in 2021

SEO Ranking

For years, Google continuously implements major updates in its algorithm to improve its search engine rankings. The search engine giant launched Core Web Vitals to help website owners measure their user experience online. It means that the sites that maintain

5 Essential Reasons Why Entrepreneurs Need Digital Marketing to Survive During COVID-19

Entrepreneurs Digital Marketing

Times are rough for all industries in 2020, as the world battles an unseen enemy with the rampant spread of the coronavirus disease 2019 (COVID-19) in different parts of the globe. With millions of people worldwide infected with the potentially

A Beginner’s Guide to eCommerce SEO

ecommerce seo

eCommerce SEO refers to the organic (natural) process of making your eCommerce website rank higher on search engine results pages (SERPs). When you search for something on Google, for example “running shoes for women”, you’ll be taken to the Search