SEO is a broad scope. It comes with a range of aspects and regulations so wide that people can easily get mixed up with all the information in disarray. Here are some of the most common things people get wrong about Search Engine Optimization:
SEO is overly complex.
SEO does have a lot of technical elements, and beginners can easily get intimated after coming across things like canonical tags and robots.txt file editing. However, you really don’t need to have coding experience to learn the ropes. You can even get to learn the basics in just a matter of hours. SEO is a learnable field as long as you dedicate enough time and effort to mastering the ground.
SEO is easy.
This might sound like a total flipside of the first point, but there really are people on the other side of the fence who claim that SEO is effortlessly manageable and anyone even without experience can do it. That is not entirely accurate. Yes, you can learn the basics in just one sitting, but take note that there are loads of variables and strategic directions to consider.
Before you can call yourself a master, you need years of practice and experience. And even when you know a lot about it, you still need to keep on learning to stay updated with the dynamic changes.
The less you spend on SEO, the better.
Newbies usually think that spending less on SEO is the best method to avoid risks and maximize long-term gains. However, keep in mind that low budgets could mean limited strategic execution and sloppy work. As you will eventually notice, it is the companies with the highest budgets that dominate Google.
Link building is spam.
If you do it without strategy, it may appear so. However, experienced and successful link builders know the ins and outs of this approach, and it’s definitely not just about stamping your website’s links on multiple and random off-site pages.
It still all boils down to the creation of valuable and relevant content that people want to read. This could include adding informative links naturally within the content’s body to improve your search relevance. Proper link building should aim for two things: boosting your domain authority and, more importantly, adding value to the web in general.
Different Pages Should Have Different Keywords.
This myth started to spread because of plugins like Yoast. It highlights if you’ve used the same focus keyword in other posts of your site, making it appear like a bad thing.
People eventually start thinking that they should be using different focus keywords to different web pages. That’s not really true, and it doesn’t matter to Google. If your site is about eliminating debt issues, then it would make sense that you are to talk about debt reduction in more than one of your web pages.
Meta Titles, And Meta Descriptions Do Not Matter Anymore.
Some people insist that these aspects no longer add value to your campaign. Meta information still matters, and those websites with no meta titles, and meta descriptions, and could rank lower in the long run.
There are also other SEO guidelines that still matter, like placing a focus keyword naturally in the first paragraph, in the title, in the meta description, and in an H-tag subheader. You may add focus keyword in all of these parts, but it’s not a big deal if you forget them every now and then.
You Can Hide Stuff from Google in Images.
This trick no longer works. People used to hide stuff such as “Link to my page” or “Click my affiliate adverts” in images because they’re scared of getting penalized by the search engines if they wrote them as text. Search engines, especially Google, can now read images thoroughly, including the faces, locations, objects, and text in it.
It’s a gimmick, trick, or scheme.
People in the SEO playing field sometimes regard the process as some sort of gimmick, wherein you have to follow a series of tricks or schemes to reach the top, but that’s not entirely true.
If you go for White Hat SEO, the goal is not to deceive Google or other search engine algorithm. The key is to find out the kind of content and website features that matter most to both users and search engines and strive to cater them accordingly. This recommended process leads to natural, well-intentioned enhancements that yield long-term results rather than spammy, short-term tricks.
The process is always the same.
The thing about SEO is that it’s not a one-size-fits-all process. There’s no uniform formula for gaining SEO success. What works for one website may not work for the other. SEO is both an art and a science. Different websites need different strategies, execution modes, and investment levels to reach the top.
You Need Search Engine Optimization Companies That Can Guarantee a Number One Ranking
Many SEO agencies promise first page or number one ranking on Google. However, there’s really no guarantee, and if someone promises you that you’ll get the top ranking in a specific period, they could be lying. Even the very people who work at Google can’t make this bold promise. You can however work with an SEO company that can make regular and consistent efforts to keep your site popular on the search engine.
How Are You Supposed to Know What Is Right or Wrong?
The best way to know what works and what doesn’t is to experience it; you need to revamp your strategy from time to time when necessary. Check your Google Analytics, so you can see the actual progress you’re making. It’s very important to assess your methods in order to change the inefficient ways and maximize the effective ones. The more adaptive and proactive you are, the closer you can get to getting ahead of the curve.