You can’t go far in your online venture if your website is not worthy of customers’ trust. The level of trust that people have on your site depends on your website’s safety, security, usability, efficiency, reliability, and so on. There are certain onsite tweaks you can make to your site to make it look trustworthy.
You can get started by taking the tips below:
Share who’s behind the company
Make your website sound personal and relatable. You can start by naming the company’s founders. The act of giving their names and sharing their background can help customers know who the core people are and their deep why on starting the company. People will find your company more reliable if you share your company’s story.
If you’re running a company with just a handful of team members, don’t hesitate to share their names and photos too. Once people know who they are working with and the talented people behind your company, this will make them feel more connected and at ease. Visitors will no longer see you as a mere business name or organization. They will start viewing you as an actual persona with a soul and a purpose.
Add a physical address for the company or organization
Include more than one way to contact you
Customers, especially the new ones, normally have lots of questions in mind and need the most assistance. Provide them with multiple ways to contact you. Giving your email address, contact form, or social media link is okay, but customers always love a round-the-clock support and want to talk with an actual person who can address their questions and needs outright. It’s best if your website has a live chat or have a 24/7 hotline. If your business has customer care advocates operating 365 days a year, then let your customers know that your 24/7 hotline is up all week, and all month, and all year. If your customer service representatives have downtimes, display on your website the available time you can be reached via phone. Be specific on the actual schedule. Set the right expectations to avoid the dreaded customer dissatisfaction.
Use the right images
The technique is to have as much informative images as reasonably possible. Especially if you have actual products, display them neatly and beautifully in your website. Customers want something they can see, touch, or sense. If you are talking about how great your product is only via text without showing any picture of it, that’s plainly not going to work. Take the time to create pictures of your actual product and show them off in your platform. The more pictures displayed, the more connection established.
Keep your website clean
You might think that a neat website is the opposite of a picture-filled one. That’s not necessarily the case. Despite using relevant and compelling pictures, there’s always a way to organize things in the most upright sense. Hire the best designer with the cleanest portfolio. Let your web designer know what you are trying to achieve. Use the right design elements that are easy to the eyes. Remove all the clutter and the unnecessary extras. Put yourself in the shoes of your customer when finalizing your web design and think only about what you want to see if you are the most-simple-minded customer.
No matter how clean and aesthetically pleasing your website is, if people can hardly figure out how to navigate and go about the pages, your website still won’t get the best conversions. Usability is one of the core elements of a winning design. Plan your UX design well before taking care of the visuals. Don’t reinvent the wheel by making your own navigation format. Just follow the standard navigation flow of all the usual sites, and you’ll be better off.
The standard navigation pattern includes clicking on the company logo to return to the home page, log-in at the upper right screen, navigation at the top plus a drop down, and so on. Just make users’ life easier by giving them what they expect. When it comes to navigation, go generic. This is definitely not about you lacking originality. This is simply about giving the users what they are used to and comfortable with.
The factors that affect customers’ trust come in all areas of the business—your services/products’ quality, your customer support, your delivery time, and the long list goes on. The tips above are just geared towards helping you create a website that exudes the impression of being trustworthy. Do this right, take care of every other factor well, and you’ll surely march forward to your digital success in no time.