The relevance of search engine optimization (SEO) today remains one of the most controversial topics among digital marketers. Some believe that the decades’ old online tactics to boost its online reach and awareness are already passé. But businesses still believe that SEO remains one of the best strategies to help build their online brand. They continue to work with reliable SEO agencies to help them develop various techniques to remain on top of the SEO rankings.
While rumours continue to emerge regarding the death of SEO, the statistics can disprove these controversial claims. Recent surveys found out that 61% of all marketers still believe that SEO is the primary tool that everyone can use to achieve online success.
Here are several vital figures that could verify SEO methods’ effectiveness today and in the near future.
General SEO Statistics
Google remains the most preferred search engine. In a 2020 survey, Google makes up over 79% of the overall desktop search traffic by users worldwide. It has a very far margin compared to the next most popular search engine, Bing, which only has a 7.27% share of users. The Chinese search engine Baidu landed on the third spot at 6.55%, while Internet pioneer Yahoo! got 5.06%. The residual 2.2% of the total search traffic is divided among the small search engine players like Ask.com, AOL, and others.
The surveys also learned that half of all organic search queries use at least four words. Long-tail keywords proved to be more important nowadays. According to reports, 50% of all organic queries are composed of four or more words. It means that long-tail keywords are not only beneficial for web traffic; it can also help increase conversion rate as well.
Also, the majority of marketers still believe that SEO is necessary for online success. As many as 61% of all marketers, whether traditional or digital, believe that optimizing websites for search engines remain the most efficient way to improve a brand’s online awareness, boost traffic, and help grow its online presence.
Based on a study, 90.63% of web pages record no organic traffic from Google. It means that less than 10% gets visitors organically.
SEO experts can use these figures to avoid low organic traffic on their website. They will now understand the importance of proper backlinks in their webpages. It will also encourage them to develop informative and useful content so more users will get enticed to visit the site.
Link building is always included in Google’s algorithm used in ranking the website. As of 2020, over 66.31% of all web pages do not have at least one backlink. On the other hand, approximately 26.29% of all websites existing in Google search engine ranking pages (SERPs) contain links from fewer than four websites.
Meanwhile, the longer content usually receives at least 77.2% more backlinks than short blog articles or posts. But the majority of top-ranking pages on the SERPs usually get over 5% to 14.5% more backlinks from newly launched websites every month.
Generally, keyword research is often done by SEO consultants at the start of all SEO campaigns. At the moment, 92.42% of keywords generated less than ten monthly searches out of the 1.9 billion search queries online. About 13.53% of the keywords that contain less than two words attract fewer than ten monthly searches, while approximately 8% of all search queries happen to be question phrases.
Because of these figures, the SEO experts will discover that long-tail keywords can help boost a website’s online awareness.
Local SEO Statistics
Some Singaporean businesses target local customers. If that is the case, they must put their focus on improving their local search presence to help their target audience find them faster.
According to statistics, approximately 46% of all Google searches are meant for local businesses and services. It also discovered that 76% of customers visit a local business during the same day of finding them through mobile search. The use of the phrases “where to buy” + “near me” in the queries increased by as much as 200% from 2017 to 2019, which proves that reinforcing the local SEO strategies would help businesses attract their target customers.
Mobile SEO Statistics
Since most online searches currently occur in mobile devices nowadays, Google decided to conduct a mobile-first indexing policy for their search algorithms starting in September 2020.
Because of this, the mobile SEO trend continues to be on the rise. As a result, the organic click-through rate (CTR) using mobile devices becomes 53% more popular than desktop searches. By 2021, experts believe that sales through mobile-friendly ecommerce sites will account for 54% of the industry’s overall revenue.
Conclusion: Impact of SEO Statistics for Businesses In 2020 And Beyond
Businesses can continue expecting a lot of perks from SEO in 2020 and the coming years. With the help of these figures, the companies will determine how they can conceptualize their next strategies to optimize their websites.