Given that SEO is focused on boosting your site’s visibility and increasing its rank, it is often compared with paid advertising. To put it simply, the main difference between SEO and paid advertising is that the former generates free organic traffic, while the latter comes with a cost per click. Essentially, SEO has the potential to generate long-term and substantial returns on your initial investment.
Reaching Your Target Audience with Organic Searches
The most significant advantage of organic traffic is that it is targeted and relevant. Hence your website will more likely appear on the results pages of your target audience. As you rake in more organic searches, you can gain the following advantages:
- Allow more Users to Find your Site Naturally
The beauty in organic searches is that it allows users to find your site naturally. With paid advertising, you incur costs to get the top search positions that you often see in results pages. However, the organic search results found under the ads gain just as much, if not more traction as compared to paid ads. An additional benefit of organic traffic is that it brings in higher quality leads. When measuring your traffic, it is important to look at the number, but it is equally important to look at quality. You can have tons of people visiting your site, but if only a small fraction of them convert into customers, you essentially do not achieve your objective. With SEO, you are using keywords relevant to your business, which then relates to users’ search intent. As such, it can lead you to users who are interested in what you have to offer.
- Stand Out from the Competition
In today’s digital age, almost all businesses are using SEO, raising the question of how you can differentiate yourself from them. First, having the top search rank will give you an edge over all other web pages targeting the same keywords. Second, having unique content leaves an impression on users, making your company impactful.
Building an Organic Traffic Pipeline
When building an organic traffic pipeline, it may be beneficial to get help from an SEO agency in Singapore. Working with professionals gives you access to knowledge, skills, and expertise to ensure you use the best practices that suit your business objectives.
- Target Long-Tail Keywords
Long-tail keywords are not as frequently used as they tend to generate lower search volumes. However, this kind of keywords offer unique benefits. Since they are longer and thus more specific, it is easier to align your keywords with your audience’s search intent, thereby boosting your chances of generating organic traffic. The key to long-tail keywords is getting targeted traffic, so even though it may not be as large as what you get with head keywords, it is more suitable for your intended users.
- Write Eye-Catching Titles
Once you have your long-tail keywords planned out, you can proceed to come up with eye-catching titles. To drive organic traffic, you must be able to catch users’ attention with your titles alone. No matter how good your content may be, it will be fruitless if users do not feel compelled to click on your site.
- Create Shareable Content
While working with an SEO agency, you can refine your content marketing strategy to ensure you create valuable, informative, and shareable content. Your goal is to not only get users to read your content, but also make it interesting enough that they share it to others. This type of “networking” can create a compounded effect, allowing your site to reach a wider user base.
SEO continues to evolve over time, and this strategy is likely not going anywhere anytime soon. The heart of SEO lies in organic traffic and searches, so ultimately, your strategy must be centred on generating ongoing and long-term results with the targeted audience in mind.