When building a website, most people tend to neglect SEO thinking that it should come later. However, this is a big misconception because SEO structure should be a part of your website’s foundation. If you ignore this during the start of your website building, you will need more efforts and even possibly even website revamp.
By making SEO a part of your website’s foundation, you can get better rankings in search engines, which will get you more traffic and will inevitably lead to higher conversion rates.
To help you better understand how you can adopt SEO to your website’s groundwork, here are a few tips for SEO implementation during web design and development phase.
Structure Your Website
Just like a house, a website must have a blueprint of its architectural plan. A website is made out of several parts that have to be arranged and structured properly in order to stand firmly. To simply put it, your website must be organized. That is the first rule of SEO. Google tends to favor sites that are organized.
Another important aspect to look at would be interlinking. Linking pages that are related to each other will help people find their way around your website easier. Good onsite navigation will also be noticed by Google. This, in turn, will give your website a good base for better to ranking.
Make Your Site Crawlable
For those who aren’t familiar with the term crawlable, it simply pertains to the ability of a website to get crawled on and indexed by search engines. In order to index your content, you must make sure that the search engine would want to crawl on them. One way to achieve this is to use AJAX, which is great for serving dynamic content.
Furthermore, make sure that you use online tools to check your content’s crawlability on a regular basis. This way, you’ll know if you need to edit your content to make it crawlable. Don’t forget to check your robots.txt file because a single mistake in that file will make your website less crawlable.
Always Check Your Site for Errors
In the development stage, there are bound to have syntax or logic mistakes during the coding process, which can result in site errors. If you don’t fix them in the development stage, they might affect your website’s standing in Google. So, take this time to fix all the broken links and codes that cause errors.
For website that is already “live”, the way to go about this issue is to set up a copy version of your website on a development server. While your original site is currently live, you will have the chance to work on the new version without affecting the original site. Also, use some online tools to check for errors so that you can fix them right away.
Make a Mobile-Friendly Version
According to Google, about 60% of searches are done on mobile devices, website owners must make sure that their website is also mobile optimized. What does this have to do with SEO for web design and development?
Mobile search engines usually yield different search results as compared to their desktop counterparts because mobile search engines respond better to mobile-friendly sites. To create an efficient mobile optimized website, you must apply specific SEO techniques that are specifically intended for mobile devices.
First of all, it’ll help if you keep your website as simple as possible. Don’t crowd your mobile site with too many pictures or videos, as well as inserting unnecessary features. If visual features are necessary, choose a JPEG format for pictures and MP4 format for videos instead because they are the “lighter” formats.
Secondly, put more emphasis on meta descriptions and titles. Mobile users will have less screen space, so it would be good to have a clear description of the page content.
Speed Up Your Website
The visitors are usually impatient people. If the website takes longer than 8 seconds load, you will be sure that they will exit your website and click on your competitors. If Google detects that visitors are leaving your website very fast, then it won’t give your website a good ranking anymore.
Make Use of Rich Snippet Optimization
Rich snippets are used to catch the attention of the viewers to click on your link. Just imagine putting your finished home on the online listing; it’s quite the same thing. Your listing is your ticket to getting potential customers to notice your links instead of your competitors.
Snippets rely on product ratings and other relevant content to draw customers’ attention. They can usually be found right below the link of the search results. To make rich snippets work for you, you can utilize the rich snippet optimization to help you put the right features and information for your clients to see.
Track Website Goals with Reliable Analytics
Reviewing your website’s traffic data is a very important step before revamping your website. You can use Google Analytics to check your site’s important data and see the area of weaknesses and strengths for the current website. This can set the basis on the specifications for your revamp website.
Strengthen The Website’s Security
You have to protect your site’s back office from the potential hack attacks and security breaches to keep your data intact and private.
Some simple techniques that you can apply are changing your password regularly, keeping your CMS and plugins updated.
Ignoring website’s security can be a fatal mistake because it can make Google lose trust in your website. When this happens, your ranking will drop simply because Google is trying to protect its users from malicious websites.
Website development and design is indeed a challenging undertaking. They significantly contribute to the interface of your website, as well as the overall viewer’s experience while you are trying to strengthen the site’s SEO value. However, keeping SEO in mind as early as website building is certainly worth it. You will not only save time, effort, and money, but you will also have a stronger, safer, and more efficient website.