Website Security

At a time where cyber defenses are low due to the shift of focus to the pandemic, cybercriminals find it opportune to launch their attacks against computer networks, businesses and world organisations. Fuelled by COVID-19 fear and exacerbated by faulty website security, cybercrimes have surged as of late.

ecommerce website design

To prevent Covid-19 transmission, people are discouraged from frequenting public areas, such as malls, restaurants, groceries and supermarkets. With social distancing measures and stay-at-home notices in place, consumers are forced to adapt. Shopping behaviors have shifted from offline to online. Consumer buying patterns have changed. As a result, eCommerce sales have skyrocketed.

Ranking and Traffic

The Covid-19 pandemic has devastated the world’s economies. Digital landscapes have not been spared, either. Extraordinary rankings volatility has been observed by the SEO community since the outbreak. Search Engine Rank Page (SERP) Volatility refers to constant changes in the position of website ranking in Google’s result pages.

Effective Digital Marketing

The world is reeling from the COVID-19 pandemic’s far-reaching effects. In Singapore, where confirmed coronavirus cases surged past the 15,000 mark, stern “circuit breaker” measures have been imposed. Among these are closure of non-essential establishments and restriction of access to public hotspots.

Mobile Indexing

Increase of Mobile Search Volume Compared to Desktop Search

Over the years, the demographics of mobile device users grew dramatically at a rapid pace. As early as October 2015, Google’s Search Chief Amit Singhal announced that searches on mobile devices exceeded the numbers of searches done on desktop computers, in ten (10) countries, including Japan and the United States.

user satisfaction

user satisfaction

Today, searcher satisfaction is the hallmark of a good SEO strategy. The key to obtaining organic high page rankings entails a deeper understanding of audience niches. Content-based SEO thrives best, when it is attuned to searcher behavior.

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