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Digital marketers have debated the possible impacts of social media on SEO. Former Google executive Matt Cutts argued through a video posted in 2014 that social signals like gaining followers, liking, or retweeting posts on social media have no direct influence on the site’s SEO rankings. However, some reports claimed that it could still have some impact on the factors that can affect the rankings online.

As consumer behaviour continues to shift towards the internet, engaging in e-commerce has become a prerequisite for any business to thrive. Online stores are now the norm when it comes to buying and selling products or services.

You have probably heard of the term backlinks. But how much do you actually know about them, other than the fact that they are important? Read on to find out more about backlinks and how they can increase organic traffic to your website.

The relevance of using search engine optimization (SEO) to boost a website’s online rank has always been one of the hottest topics discussed by digital marketers every year. Since Google rolled out a total of 3,234 algorithm updates over the years, people always ask one particular question: Is SEO dead? However, getting a definite answer could be a futile feat.

For years, Google continuously implements major updates in its algorithm to improve its search engine rankings. The search engine giant launched Core Web Vitals to help website owners measure their user experience online. It means that the sites that maintain a good user interaction will do well in the page ranking, while those with poor user experience will significantly drop in the search engine results page.