
Digital marketers have debated the possible impacts of social media on SEO. Former Google executive Matt Cutts argued through a video posted in 2014 that social signals like gaining followers, liking, or retweeting posts on social media have no direct influence on the site’s SEO rankings. However, some reports claimed that it could still have some impact on the factors that can affect the rankings online.
SEO And Social Media: How to Utilize Both for One Goal