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A successful digital marketing strategy requires a thorough understanding of the current pay-per- click trend. Now that 2018 has arrived, PPC pros are encouraged to acquaint with the latest paid search trends to boost their online marketing campaigns. Listed below are some PPC trends expected to shine this year:
A Google spokesperson has confirmed that Google has officially increased the character length limit for search results snippets to a maximum of 320 characters . Prior to this update, Rank Ranger’s study found that search snippets ranged from 160 characters to 230 characters, depending on the search query.
The change comes after Google recognized the value of higher quality snippets on search behavior and how these affect user click patterns. The change aims to give searchers useful and descriptive snippets as a guide in determining which sites are most relevant to their searches.
One of the biggest goals of websites nowadays is to gather high-quality backlinks. If you get a backlink from a high-authority site, you are not only helping a particular post rank better on search engines, but that can also generally give other pages on your site a good SEO boost. Getting quality links is one of the key techniques to garner hundreds and thousands of organic search engine visitors month by month. And one of the factors that can increase the chances of getting the most backlinks is how you present your content.
Google continually invests in the advancement of machine learning technology to improve their system, particularly when understanding and parsing user queries. Because of this, the need for quality content and the demand for user satisfaction are dramatically on the upsurge.
Google’s first publicly announced algorithm that’s designed to improve its understanding of language was Hummingbird followed by RankBrain. These algorithms and more have been established to better understand user intent and to assess content quality.
Small businesses might have a hard time competing in the digital sphere due to the big players seizing the game. However, small firms still have a chance to thrive as long as the right marketing approach is followed. SEO is an instrument that small and big businesses alike can take advantage of.
When building a website, most people tend to neglect SEO thinking that it should come later. However, this is a big misconception because SEO structure should be a part of your website’s foundation. If you ignore this during the start of your website building, you will need more efforts and even possibly even website revamp.
By making SEO a part of your website’s foundation, you can get better rankings in search engines, which will get you more traffic and will inevitably lead to higher conversion rates.
Latest PPC Trends that will Deliver Results to Your Digital Marketing Campaign in 2018