Google Analytic

Google Analytic

There is still much debate about what is the best way to measure the success of a website. Amidst the different ideas, it is proven that engagement and retention are two of the most effective ways to measure the performance of your site. Before we tackle the deeper metrics that can help increase your site’s performance, it’s best to understand first what engagement and retention are and why they are essential tools for measurement.

Web Engagement and Retention Explained

Most people interchange the two, but they are different by nature. First of all, engagement refers to the amount of time that people spend on the website and how many features they click. A high engagement site is a website where people spend an ample amount of time doing whatever activities the site can offer just like on Facebook or Twitter.

CATEGORIES: SEM, SEO, Web Development

Although the design of an online ad is what catches the attention of the viewers, it’s the text that will make them click on it. For this sole reason, the wording of an advertisement is crucial. If you are in the marketing or advertising industry, then you understand that creating attractive and substantial ad copy is a vital part of your work.


The Causes of Slow Mobile Page Loading Time

Mobile page speed

These days, having a mobile-friendly site is crucial to your business since most consumers are already on their smartphones. With this trend becoming a vital aspect of digital marketing, businesses have to keep up with what’s latest and make sure that the customer experience of mobile users meets their needs and wants.

According to Tractus’ research, 40% of the consumers won’t stick around on a website that doesn’t load in more or less three seconds. This means that it’s up to you to make sure that your business’ website can completely load within three seconds.

CATEGORIES: SEO, Web Development
Web Development


Choosing the right web development service provider is the first and most vital step when setting up your website. Most people who are new to web design and development think that setting up a site is pretty easy and that any web development company or even freelancer can get the job done. You might believe that once the hiring stage is completed, it’s already a done deal. However, this isn’t the case because the success of the design and development project will depend on your desired website requirements.

Here is a checklist of what to look out for in a web development company so that you can ensure that you’ve selected the right vendor.

CATEGORIES: SEO, Web Development
Mobile Friendly Update

Mobile Friendly Update

Since online marketing is constantly changing, we can expect that Google is continuously working on improving their system. Of course, when an update happens, marketers have to be ready to tweak their SEO tactics to maintain a good ranking. SEO is made of techniques that allow website owners to get a good ranking on Google. However, when Google alters its algorithm, the SEO strategies that you are currently using may no longer be effective. Hence, it is critical to always be notified on the latest Google algorithm changes to ensure that your website still ranks well.

Here are some of the most recent changes that you should know to retain your high ranking in Google’s search results.


Content Marketing

SEO has always been an integral part of digital marketing. This is because getting a good ranking in search engines can help increase traffic to your website. SEO is all about helping your site achieve a good ranking position in search engines.

Search engines like Google and Bing have a complex algorithm that will help people find the most relevant results when they hit the search button. It is up to you to optimize your website so that when people search for it, your site is the first thing that they’ll see. Here are a few strategies that you can use to upgrade your content marketing game.