There is still much debate about what is the best way to measure the success of a website. Amidst the different ideas, it is proven that engagement and retention are two of the most effective ways to measure the performance of your site. Before we tackle the deeper metrics that can help increase your site’s performance, it’s best to understand first what engagement and retention are and why they are essential tools for measurement.
Web Engagement and Retention Explained
Most people interchange the two, but they are different by nature. First of all, engagement refers to the amount of time that people spend on the website and how many features they click. A high engagement site is a website where people spend an ample amount of time doing whatever activities the site can offer just like on Facebook or Twitter.