Mobile Friendly Update

Since online marketing is constantly changing, we can expect that Google is continuously working on improving their system. Of course, when an update happens, marketers have to be ready to tweak their SEO tactics to maintain a good ranking. SEO is made of techniques that allow website owners to get a good ranking on Google. However, when Google alters its algorithm, the SEO strategies that

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Content Marketing

SEO has always been an integral part of digital marketing. This is because getting a good ranking in search engines can help increase traffic to your website. SEO is all about helping your site achieve a good ranking position in search engines.

Search engines like Google and Bing have a complex algorithm that will help people find the

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SEO_Singapore
SEO_Singapore

SEO techniques have always been a hot topic in online marketing. At present, we cannot deny its importance in search results. Local SEO is one thing that you must learn if you want your website to rank high locally. Although it has a similarity to the usual SEO campaign, it slightly differs in certain factors like the inclusion of the business’ location in the long tail keywords.

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Hand writing Search Engine Marketing with white chalk on blackboard.

Less is more. This expression is easily applicable in the art of SEM or search engine marketing, especially when pertaining to the use of keywords. While there is no exact rule on how many keywords should be used for an SEM campaign, the most practicable tip is to keep keywords for each ad group within the range of twenty to thirty (20-30) keywords.

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Responsive Web Design

Responsive web design is now being considered a crucial element of a powerful SEO campaign.

With current developments in the art of web
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SEO-Social-Media-Debate

With the social media hype, and with practically everyone being on at least one social networking site, many online-based businesses and e-commerce sites have turned to social media to solve their sales-related woes. But can social media really outrank and outperform SEO? Is it really the most effective strategy in terms of sales

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