Example of poor Adword copy 02

It’s hard to resist the temptation of managing your Google Adwords campaign by yourself. After all, there are so many PPC companies out there promising you traffic for countless of keywords. It’s hard to tell which ones really know what they’re doing.

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Just like any form of advertising, running a Google Adwords ad can be a game of hit or miss. What’s so attractive about Google Adwords is that you can run a campaign for as low as $20.00 a day or as high as $2,000 a day depending on what strategy you apply and what you wish to achieve.

The question is, what strategy works?

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Can Google Adwords help small businesses? Yes, it definitely can. Here are two major ways your small business can gain a lot using Google Adwords.

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qualities-of-good-seo-consultant

You probably have encountered a lot of advice on what SEO friendly content is and what it’s not. With myriad SEO practitioners out there, there can be a mix of approaches. What is the one standard that works?

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quality-content

You probably encountered this before: Content Is King. But do you know why? What makes content royalty in the eyes of Google?

Hold it right there! Let me tell you that making content king before Google’s eyes only is, in fact,

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If you’re one of the thousands of websites which got the Panda / Penguin penalty, then you’re still probably reeling from the trauma of losing your long-held first page ranking to the wastelands of Google.

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