Responsive web design is now being considered a crucial element of a powerful SEO campaign.
Reasons to Consider Responsive Web Design As Recipe for SEO Success
A responsive web design layout is critical to the success of an SEO campaigns chances of getting higher SERPs.
Listed below are the reasons why you should start investing in a responsive website for a more result-driven SEO campaign:
Responsive website design attracts Google
Unlike mobile sites which have different HTMLs and their own URLs for their desktop versions, responsive websites make it easier for Google bots to crawl and index content by using one URL and one set of files and pages.
Responsive Web Design maintains your backlinks
The benefits of having a separate mobile website cannot be undermined especially for content management purposes. From a SEO standpoint, however, having separate websites and URLs, one for desktop and another for mobile gadget, does not yield good SEO results.
The problem with having a different desktop site and another mobile site is that the links are not directed to only one URL. Opting for responsive web design, on the other hand, ensures that your backlinks are maintained because the links and social shares are directed only to one domain; hence, your SEO can be focused on a single site which then performs more spectacularly when it comes to rankings.
Responsive Web Design limits bounce rates
Driving visitors to a website is a good start, but getting them to stay is the challenge.
Mobile sites, especially if they are way too different from their desktop versions in terms of content, can induce high bounce rates, which may be interpreted negatively by Google.
The occurrence of alarming bounce rates can be curtailed by relying on a responsive site which effectively presents the same content found on the desktop site without having to compromise how content can be displayed on other devices.
Responsive websites enhances user experience
The focus of RWD is to design and create a site with user experience in mind, making it easier for users to digest web content regardless of where the content is accessed by the users.
It ensures, first and foremost, that the content viewed on another device, say for example a desktop computer, can be viewed just the same as how it is viewed on other portable devices like mobile phones and tablets.
This convenient, smooth viewing is pleasurable and ushers in better user experiences.