Top SEM Mistakes to Avoid

SEM-Mistakes

Search Engine Marketing (SEM) is a broad scope that involves a lot of facets that marketers have to take into account. Increasing a website’s visibility in search engine results pages, especially through paid advertising, can be a bit tricky. That is why mistakes are inevitable, even for seasoned marketers.

CATEGORIES: SEM

Latest PPC Trends that will Deliver Results to Your Digital Marketing Campaign in 2018

Latest PPC Trends

A successful digital marketing strategy requires a thorough understanding of the current pay-per- click trend. Now that 2018 has arrived, PPC pros are encouraged to acquaint with the latest paid search trends to boost their online marketing campaigns. Listed below are some PPC trends expected to shine this year:

CATEGORIES: SEM

Conversion Tracking for Your SEM Campaign

SEM Conversion Tracking

SEM Conversion TrackingHere’s one thing you have to understand about starting your own business: success doesn’t happen overnight. It can be a long and tiring process, but the pay-off would be fulfilling once you do it right. So what is one of the important elements needed to make your business successful? Set clear marketing goals and employ an effective marketing strategy.

CATEGORIES: SEO

How to Build a Good Working Relationship with Your SEM Agency

Search Engine Marketing Image

Collaborating with an SEM agency (search engine marketing agency) is like being in a marriage. It’s not always rosy. Sometimes, it works. Sometimes it does not. One thing is for sure: the client must work hand in hand with its search engine marketing agency to ensure that objectives are achieved and desired results are actualised.

CATEGORIES: SEM

How Google Adwords Helps Small Businesses?

Can Google Adwords help small businesses? Yes, it definitely can. Here are two major ways your small business can gain a lot using Google Adwords.

CATEGORIES: SEM