The Ideal Number of Keywords for Your SEM Campaign

Hand writing Search Engine Marketing with white chalk on blackboard.

Less is more. This expression is easily applicable in the art of SEM or search engine marketing, especially when pertaining to the use of keywords. While there is no exact rule on how many keywords should be used for an SEM campaign, the most practicable tip is to keep keywords for each ad group within the range of twenty to thirty (20-30) keywords.

CATEGORIES: SEM