Tag: SEM

How to Save Money on PPC Advertising

PPC advertising can be a bit costly. The good thing is there are different ways to save money on your PPC ads. The following are some of the tips to cut costs in your PPC marketing. Target your ads tightly

Tagged with: , , ,

Top SEM Mistakes to Avoid

Search Engine Marketing (SEM) is a broad scope that involves a lot of facets that marketers have to take into account. Increasing a website’s visibility in search engine results pages, especially through paid advertising, can be a bit tricky. That

Tagged with: , , ,

Latest PPC Trends that will Deliver Results to Your Digital Marketing Campaign in 2018

A successful digital marketing strategy requires a thorough understanding of the current pay-per- click trend. Now that 2018 has arrived, PPC pros are encouraged to acquaint with the latest paid search trends to boost their online marketing campaigns. Listed below

Tagged with: , , , ,

The Best Practices for Writing Effective Ad Copy

Although the design of an online ad is what catches the attention of the viewers, it’s the text that will make them click on it. For this sole reason, the wording of an advertisement is crucial. If you are in

Tagged with: , , , ,

The Ideal Number of Keywords for Your SEM Campaign

Less is more. This expression is easily applicable in the art of SEM or search engine marketing, especially when pertaining to the use of keywords. While there is no exact rule on how many keywords should be used for an

Tagged with: , ,

Conversion Tracking for Your SEM Campaign

SEM Conversion Tracking

Here’s one thing you have to understand about starting your own business: success doesn’t happen overnight. It can be a long and tiring process, but the pay-off would be fulfilling once you do it right. So what is one of

Tagged with: , ,