How to Save Money on PPC Advertising

How to Save Money on PPC Advertising


PPC advertising can be a bit costly. The good thing is there are different ways to save money on your PPC ads. The following are some of the tips to cut costs in your PPC marketing.

Target your ads tightly

Ad copies that aren’t properly targeted might cause you to end up losing lots of money on your campaign. Random people can click your ad, causing your ad spend to soar high. The ROI is also not good because the traffic you’re getting is not really relevant or high-converting.


Top SEM Mistakes to Avoid



Search Engine Marketing (SEM) is a broad scope that involves a lot of facets that marketers have to take into account. Increasing a website’s visibility in search engine results pages, especially through paid advertising, can be a bit tricky. That is why mistakes are inevitable, even for seasoned marketers.

The following are some of the usual SEM mistakes some marketers make and have to avoid:


Latest PPC Trends that will Deliver Results to Your Digital Marketing Campaign in 2018


Latest PPC Trends

A successful digital marketing strategy requires a thorough understanding of the current pay-per- click trend. Now that 2018 has arrived, PPC pros are encouraged to acquaint with the latest paid search trends to boost their online marketing campaigns. Listed below are some PPC trends expected to shine this year:


Practical Tips on How to Measure Web Engagement and Retention

Google Analytic

Google Analytic

There is still much debate about what is the best way to measure the success of a website. Amidst the different ideas, it is proven that engagement and retention are two of the most effective ways to measure the performance of your site. Before we tackle the deeper metrics that can help increase your site’s performance, it’s best to understand first what engagement and retention are and why they are essential tools for measurement.

Web Engagement and Retention Explained

Most people interchange the two, but they are different by nature. First of all, engagement refers to the amount of time that people spend on the website and how many features they click. A high engagement site is a website where people spend an ample amount of time doing whatever activities the site can offer just like on Facebook or Twitter.

CATEGORIES: SEM, SEO, Web Development

The Best Practices for Writing Effective Ad Copy


Although the design of an online ad is what catches the attention of the viewers, it’s the text that will make them click on it. For this sole reason, the wording of an advertisement is crucial. If you are in the marketing or advertising industry, then you understand that creating attractive and substantial ad copy is a vital part of your work.


The Ideal Number of Keywords for Your SEM Campaign


Hand writing Search Engine Marketing with white chalk on blackboard.

Less is more. This expression is easily applicable in the art of SEM or search engine marketing, especially when pertaining to the use of keywords. While there is no exact rule on how many keywords should be used for an SEM campaign, the most practicable tip is to keep keywords for each ad group within the range of twenty to thirty (20-30) keywords.

Unfortunately, those new to SEM tend to make the mistake of bloating their accounts and campaigns with unnecessary keywords. What’s worse, they utilise off-the-mark keywords that fail to create desired results. Truth is, the use of too many keywords won’t do your AdWords account any good.