How to Save Money on PPC Advertising

Save-Money-on-PPC

PPC advertising can be a bit costly. The good thing is there are different ways to save money on your PPC ads. The following are some of the tips to cut costs in your PPC marketing.

Target your ads tightly

CATEGORIES: SEM

Top SEM Mistakes to Avoid

SEM-Mistakes

Search Engine Marketing (SEM) is a broad scope that involves a lot of facets that marketers have to take into account. Increasing a website’s visibility in search engine results pages, especially through paid advertising, can be a bit tricky. That is why mistakes are inevitable, even for seasoned marketers.

CATEGORIES: SEM

Latest PPC Trends that will Deliver Results to Your Digital Marketing Campaign in 2018

Latest PPC Trends

A successful digital marketing strategy requires a thorough understanding of the current pay-per- click trend. Now that 2018 has arrived, PPC pros are encouraged to acquaint with the latest paid search trends to boost their online marketing campaigns. Listed below are some PPC trends expected to shine this year:

CATEGORIES: SEM

Practical Tips on How to Measure Web Engagement and Retention

Google Analytic

There is still much debate about what is the best way to measure the success of a website. Amidst the different ideas, it is proven that engagement and retention are two of the most effective ways to measure the performance of your site. Before we tackle the deeper metrics that can help increase your site’s performance, it’s best to understand first

CATEGORIES: SEM, SEO, Web Development

The Best Practices for Writing Effective Ad Copy

Although the design of an online ad is what catches the attention of the viewers, it’s the text that will make them click on it. For this sole reason, the wording of an advertisement is crucial. If you are in the marketing or advertising industry, then

CATEGORIES: SEM

The Ideal Number of Keywords for Your SEM Campaign

Hand writing Search Engine Marketing with white chalk on blackboard.

Less is more. This expression is easily applicable in the art of SEM or search engine marketing, especially when pertaining to the use of keywords. While there is no exact rule on how many keywords should be used for an SEM campaign, the most practicable tip is to keep keywords for each ad group within the range of twenty to thirty (20-30) keywords.

CATEGORIES: SEM