The design process must not be purely geared towards visual aesthetics. In order to come up with the kind of design that brings a positive, tangible impact to your business, a plan has to be established step by step. This is where User Experience Design (UX) comes into play.
What Is UX Design?
UX design is a crucial part of the design process. It’s not just about the visual appeal of your site but the general experience of the user as well. UX has something to do with the design and plan of an experience and the creation of a workflow for the users of an app, website, or any piece of technology.