How Great User Experience Design (UX) Can Grow Your Business

User-experience2

user-experience

The design process must not be purely geared towards visual aesthetics. In order to come up with the kind of design that brings a positive, tangible impact to your business, a plan has to be established step by step. This is where User Experience Design (UX) comes into play. 

What Is UX Design?

UX design is a crucial part of the design process. It’s not just about the visual appeal of your site but the general experience of the user as well. UX has something to do with the design and plan of an experience and the creation of a workflow for the users of an app, website, or any piece of technology.

CATEGORIES: Web Development

Effective Ways to Build Trust on Your Website

Effective Ways to Build Trust on Your Website

Effective Ways to Build Trust on Your Website

You can’t go far in your online venture if your website is not worthy of customers’ trust. The level of trust that people have on your site depends on your website’s safety, security, usability, efficiency, reliability, and so on. There are certain onsite tweaks you can make to your site to make it look trustworthy.

You can get started by taking the tips below:

CATEGORIES: Web Development

5 Tools to Ensure an Effective Web Design

Effective-Web-Design

Effective-Web-Design

Web design is undoubtedly a crucial part of the web development stage. The form, function, usability, and interactivity of your web design can make or break your website’s productivity and profitability. Getting the right formula in establishing a killer web design can be achieved with the help of valuable tools that serve just the right purpose.

The following are the tools you can maximize to achieve an effective web design:

CATEGORIES: Web Development

How to Optimize On-Page Elements for Local SEO

Optimize On-Page Elements for Local SEO

Optimize On-Page Elements for Local SEOIn the US alone, there are 7 billion local searches per month. Local search is becoming more and more important for all businesses big and small. Customers nowadays want to know the business address, hours of operations, reviews, driving directions, etc. Thus, it’s important for businesses who want to seize the huge online market to pay attention to their local SEO strategy. You can get started by optimizing your on-page elements for local SEO.

The following are the key steps:

CATEGORIES: SEO, Web Development

The Importance of SEO during Web Development

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SEO_webdevelopment

When building a website, most people tend to neglect SEO thinking that it should come later. However, this is a big misconception because SEO structure should be a part of your website’s foundation. If you ignore this during the start of your website building, you will need more efforts and even possibly even website revamp.

By making SEO a part of your website’s foundation, you can get better rankings in search engines, which will get you more traffic and will inevitably lead to higher conversion rates.

CATEGORIES: SEO, Web Development

Practical Tips on How to Measure Web Engagement and Retention

Google Analytic

Google Analytic

There is still much debate about what is the best way to measure the success of a website. Amidst the different ideas, it is proven that engagement and retention are two of the most effective ways to measure the performance of your site. Before we tackle the deeper metrics that can help increase your site’s performance, it’s best to understand first what engagement and retention are and why they are essential tools for measurement.

Web Engagement and Retention Explained

Most people interchange the two, but they are different by nature. First of all, engagement refers to the amount of time that people spend on the website and how many features they click. A high engagement site is a website where people spend an ample amount of time doing whatever activities the site can offer just like on Facebook or Twitter.

CATEGORIES: SEM, SEO, Web Development