Since online marketing is constantly changing, we can expect that Google is continuously working on improving their system. Of course, when an update happens, marketers have to be ready to tweak their SEO tactics to maintain a good ranking. SEO is made of techniques that allow website owners to get a good ranking on Google. However, when Google alters its algorithm, the SEO strategies that you are currently using may no longer be effective. Hence, it is critical to always be notified on the latest Google algorithm changes to ensure that your website still ranks well.
Here are some of the most recent changes that you should know to retain your high ranking in Google’s search results.
The Mobile–Friendly Update
Just this May 2016, Google boosted its mobile-friendly update. This was made in order to further increase the effect of its mobile-friendly algorithm and also to reflect the exponential growth in mobile searches. With this, websites that are mobile-friendly will have better rankings on Google. Therefore, it is now important to invest on a mobile optimized website.
A mobile optimized website means that the site still functions well even if it is accessed in various handheld devices like smartphones and tablets. The website will automatically reformat itself to fit on the device. This usually means new reformatted content and additional navigation buttons for easy scrolling and searching of information.
Google Adwords Update
With the new Google Adwords update, Google now places 4 paid ads on top of the search results. This means that to see your website, people will have to scroll down a bit more, assuming that your website has made it to the top of the results.
It affects SEO in a way that your current techniques may not be enough to make your website ranks high. Marketers now need to be more creative in making their company’s website relevant to their target audience. They have to make sure that their site reaches top #3 of the search results so that it is still visible even with a couple of Adwords added on top.
The Penguin 4.0
Although Google has never confirmed about the Penguin 4.0 update, Google has been hinting that the Penguin 4.0 will be implemented some time this year. For those who are not familiar with this algorithm change, the Penguin Update started in April 2012. Its aim was to decrease the ranking of those sites that violate the Google’s guidelines and use the so-called black hat SEO techniques.
These techniques are methods that help websites gain good page rankings but are disallowed by search engines since they violate the terms and services. Some of these techniques include using hidden links, keyword spamming, link buying, article spinning, or content automation.
Some websites that use these techniques are those sites that offer free movie streaming or downloads that don’t actually exist. Other spammy websites include those that manipulate the number of links that point to their page. These techniques can work, but they “cheat” the system and may result in some dire consequences if found. Hopefully, the Penguin 4.0 can eradicate the websites that utilize link schemes, link buying, comment spam, and other black hat SEO techniques.
A Big Unknown Algorithm Change
Just this September, some of the search traffics has been modified a bit with regard to the organic search results. Although we don’t really know what this means, this could be a prelude to a big update that’s about to happen. Though Google hasn’t made any confirmation about it, rumors have already been spouting out in the netizen community. Whatever it is, it’s most likely going to be big and is going to significantly affect SEO. We’ll just have to wait and see.
With all these new changes in the Google algorithm, it certainly pays to be notified. As the algorithm evolves, marketers and website owners need to plan on how they can ensure their SEO techniques complies with all of these changes. If you want your website to rank high, then you have to step up your SEO strategies to ride along with the recent algorithm updates.